{"id":7453,"date":"2026-08-20T19:12:16","date_gmt":"2026-08-20T22:12:16","guid":{"rendered":"https:\/\/portalbahianoticia.com.br\/?p=7453"},"modified":"2026-08-20T19:12:16","modified_gmt":"2026-08-20T22:12:16","slug":"australia-aprova-lei-que-cobra-big-techs-por-uso-de-noticias","status":"publish","type":"post","link":"https:\/\/portalbahianoticia.com.br\/?p=7453","title":{"rendered":"Austr\u00e1lia aprova lei que cobra big techs por uso de not\u00edcias"},"content":{"rendered":"<figure data-wp-context=\"{\"imageId\":\"6a877bbcdaec3\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a877bbcdaec3\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"596\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/files.tecnoblog.net\/wp-content\/uploads\/2020\/11\/google-noticias-checagem-de-fatos-tecnoblog-1060x596.jpg\" alt=\"Google Not\u00edcias exibe \u00e1rea destacada contra fake news \" class=\"wp-image-381595\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Google ter\u00e1 que pagar taxa ou fechar acordos com ve\u00edculos australianos (foto: Andr\u00e9 Foga\u00e7a\/Tecnoblog)<\/figcaption><\/figure>\n<details class=\"tb-resumo tb-callout padrao\">\n<summary class=\"tb-callout-titulo\">Resumo<\/summary>\n<div class=\"tb-resumo-topicos tb-callout-texto\">\n<ul>\n<li>Austr\u00e1lia aprovou uma nova regra que cria uma taxa de 2,5% sobre a receita publicit\u00e1ria das plataformas que operam no pa\u00eds, como Meta e Google.<\/li>\n<li>A taxa ser\u00e1 aplicada \u00e0s empresas com receita acima de 250 milh\u00f5es de d\u00f3lares australianos, mas pode ser evitada com acordos.<\/li>\n<li>A nova legisla\u00e7\u00e3o atualiza a lei pioneira de 2021 e tenta fechar a brecha que permitia evitar acordos com ve\u00edculos de comunica\u00e7\u00e3o.<\/li>\n<\/ul>\n<\/div>\n<\/details>\n<p class=\"wp-block-paragraph\">A Austr\u00e1lia aprovou nesta quinta-feira (20\/08) uma nova regra para pressionar as big techs a remunerarem ve\u00edculos de imprensa locais. O News Bargaining Incentive (Incentivo \u00e0 Negocia\u00e7\u00e3o de Not\u00edcias, em tradu\u00e7\u00e3o livre) cria uma taxa de 2,5% sobre a receita publicit\u00e1ria das plataformas no pa\u00eds. <\/p>\n<p class=\"wp-block-paragraph\">A cobran\u00e7a deve ser aplicada \u00e0s empresas que possuem receita publicit\u00e1ria na Austr\u00e1lia acima de 250 milh\u00f5es de d\u00f3lares australianos, como Meta, Google, TikTok e Microsoft, mas <a href=\"https:\/\/ministers.treasury.gov.au\/ministers\/daniel-mulino-2025\/media-releases\/support-australian-journalism-goes-parliament\" target=\"_blank\" class=\"icon-external\" rel=\"nofollow noopener\">pode ser evitada se elas fecharem acordos<\/a> com ve\u00edculos de imprensa australianos.<\/p>\n<h2 class=\"wp-block-heading\">Como a taxa funciona?<\/h2>\n<figure data-wp-context=\"{\"imageId\":\"6a877bbcdc989\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a877bbcdc989\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"595\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/files.tecnoblog.net\/wp-content\/uploads\/2024\/05\/captura-de-tela-2024-05-14-as-14-06-18-e1715706700198-1060x595.png\" alt=\"Homem sobre palco\" class=\"wp-image-763901\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Resumos de IA do Google e outras ferramentas usam not\u00edcias de terceiros (imagem: reprodu\u00e7\u00e3o\/Google)<\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Para evitar a cobran\u00e7a, as big techs precisar\u00e3o comprovar os investimentos e respeitar regras definidas para evitar a concentra\u00e7\u00e3o em poucos grupos de m\u00eddia, como: <\/p>\n<ul class=\"wp-block-list\">\n<li>Necessidade de fechar acordos com pelo menos oito organiza\u00e7\u00f5es antes do fim do ano fiscal; <\/li>\n<li>Compensa\u00e7\u00e3o de 200% sobre o passivo fiscal de empresas menores e 150% para grupos grandes;<\/li>\n<li>Nenhum acordo individual poder\u00e1 abater mais de 25% da obriga\u00e7\u00e3o total da plataforma;<\/li>\n<li>Os contratos devem comprovar apoio \u00e0 produ\u00e7\u00e3o jornal\u00edstica ou estar atrelados \u00e0 disponibiliza\u00e7\u00e3o das not\u00edcias nas plataformas. <\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">O governo australiano afirma que a medida n\u00e3o foi desenhada para aumentar a arrecada\u00e7\u00e3o do Estado, mas para estimular acordos entre plataformas e as <em>publishers<\/em>. Os valores recolhidos pela taxa ser\u00e3o repassados aos ve\u00edculos de comunica\u00e7\u00e3o. <\/p>\n<h2 class=\"wp-block-heading\">Movimento atualiza lei pioneira<\/h2>\n<figure data-wp-context=\"{\"imageId\":\"6a877bbcdd472\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a877bbcdd472\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"596\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/files.tecnoblog.net\/wp-content\/uploads\/2021\/12\/tipos-de-inteligencia-artificial-1060x596.png\" alt=\"Ilustra\u00e7\u00e3o de tipos de intelig\u00eancia artificial, com rob\u00f4s humanoides. Na parte inferior direita, o logo do \"tecnoblog\" \u00e9 exibido.\" class=\"wp-image-788490\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Austr\u00e1lia definiu necessidade de acordos em 2021 (ilustra\u00e7\u00e3o: Vitor P\u00e1dua\/Tecnoblog)<\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">A Austr\u00e1lia foi um dos primeiros pa\u00edses a <a href=\"https:\/\/tecnoblog.net\/noticias\/google-e-facebook-terao-de-pagar-para-exibir-noticias-na-australia\/\">criar uma legisla\u00e7\u00e3o espec\u00edfica<\/a> que obrigue as plataformas a negociarem com jornais. <\/p>\n<p class=\"wp-block-paragraph\">O News Media Bargaining Code, de 2021, entendia que buscadores e redes sociais se tornaram intermedi\u00e1rios importantes na circula\u00e7\u00e3o das not\u00edcias, mas n\u00e3o previa que as empresas pudessem retirar os conte\u00fados de seus servi\u00e7os e deixar de negociar, sa\u00edda que a <a href=\"https:\/\/www.abc.net.au\/news\/2024-03-01\/meta-won-t-renew-deal-with-australian-news-media\/103533874\" target=\"_blank\" class=\"icon-external\">Meta encontrou em 2024<\/a>, de acordo com a <em>ABC News<\/em>. <\/p>\n<p class=\"wp-block-paragraph\">A nova legisla\u00e7\u00e3o tenta corrigir esse ponto: a taxa agora incide sobre a receita publicit\u00e1ria das plataformas independentemente de elas exibirem ou n\u00e3o links jornal\u00edsticos.<\/p>\n<h2 class=\"wp-block-heading\">Discuss\u00e3o avan\u00e7a lentamente no Brasil<\/h2>\n<p class=\"wp-block-paragraph\">A legisla\u00e7\u00e3o australiana serviu de inspira\u00e7\u00e3o para outras propostas ao redor do mundo, inclusive no Brasil. O <a href=\"https:\/\/www.camara.leg.br\/proposicoesWeb\/fichadetramitacao?idProposicao=2277800\" target=\"_blank\" class=\"icon-external\">PL 1.354\/2021<\/a>, ainda em tr\u00e2mite no Congresso, prev\u00ea em seu texto atual que plataformas com mais de 2 milh\u00f5es de usu\u00e1rios remunerem empresas que produzem conte\u00fado jornal\u00edstico quando usarem esse conte\u00fado. Os valores seriam negociados com as publicadoras ou com associa\u00e7\u00f5es.<\/p>\n<p class=\"wp-block-paragraph\">Ao mesmo tempo, o Google \u00e9 alvo de uma investiga\u00e7\u00e3o no Conselho Administrativo de Defesa Econ\u00f4mica (Cade) por suposto abuso de poder no setor pelo <a href=\"https:\/\/tecnoblog.net\/noticias\/google-e-investigado-pelo-cade-por-exibir-trechos-de-noticias-na-busca\/\">uso de produ\u00e7\u00f5es jornal\u00edsticas<\/a> em seus servi\u00e7os de Busca. O Conselho <a href=\"https:\/\/tecnoblog.net\/noticias\/cade-aperta-o-cerco-contra-o-google-em-investigacao-sobre-uso-de-noticias\/\">reviveu a pauta no ano passado<\/a> trazendo \u00e0 tona a evolu\u00e7\u00e3o dos Resumos de IA, que, segundo ve\u00edculos de imprensa brasileiros, estariam afetando a receita de an\u00fancios dos portais. <\/p>\n<figure data-wp-context=\"{\"imageId\":\"6a877bbcdee9b\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a877bbcdee9b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"738\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/files.tecnoblog.net\/wp-content\/uploads\/2024\/08\/google-ia-generativa.jpg\" alt=\"Imagem mostra a barra de pesquisa do Google\" class=\"wp-image-779316\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Overviews geram pol\u00eamica na imprensa (imagem: reprodu\u00e7\u00e3o\/Google)<\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">As empresas <a href=\"https:\/\/tecnoblog.net\/noticias\/idec-pede-ao-cade-que-resumos-de-ia-no-google-sejam-desativados-por-padrao\/\">defendem compensa\u00e7\u00e3o financeira<\/a> pelo uso dos conte\u00fado, enquanto o <a href=\"https:\/\/tecnoblog.net\/noticias\/google-nega-impacto-da-ia-no-trafego-de-noticias-no-brasil\/\">Google nega que os recursos de IA prejudiquem<\/a> a audi\u00eancia dos ve\u00edculos e rejeita a ado\u00e7\u00e3o de modelos de remunera\u00e7\u00e3o inspirados na legisla\u00e7\u00e3o australiana.  <\/p>\n<p class=\"wp-block-paragraph\">A n\u00e3o exist\u00eancia de legisla\u00e7\u00e3o sobre o tema n\u00e3o impede que as empresas fechem acordos com grupos de m\u00eddia no pa\u00eds. Em maio, o <a href=\"https:\/\/openai.com\/pt-BR\/index\/grupo-folha-grupo-uol-partnership\/\" target=\"_blank\" class=\"icon-external\">Grupo Folha e o UOL chegaram a um acordo com a OpenAI<\/a>, dona do ChatGPT, para licenciar as produ\u00e7\u00f5es jornal\u00edsticas para respostas do chatbot e treinamento dos modelos de <a href=\"https:\/\/tecnoblog.net\/responde\/o-que-e-inteligencia-artificial\/\">IA<\/a>. <\/p>\n<p class=\"wp-block-paragraph\">\n<p><a href=\"https:\/\/tecnoblog.net\/noticias\/australia-aprova-lei-que-cobra-big-techs-por-uso-de-noticias\/\">Austr\u00e1lia aprova lei que cobra big techs por uso de not\u00edcias<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google ter\u00e1 que pagar taxa ou fechar acordos com ve\u00edculos australianos (foto: Andr\u00e9 Foga\u00e7a\/Tecnoblog) Resumo Austr\u00e1lia aprovou uma<\/p>\n","protected":false},"author":17,"featured_media":7454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"_links":{"self":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/posts\/7453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7453"}],"version-history":[{"count":0,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/posts\/7453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/media\/7454"}],"wp:attachment":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}