{"id":5068,"date":"2026-08-14T11:12:16","date_gmt":"2026-08-14T14:12:16","guid":{"rendered":"https:\/\/portalbahianoticia.com.br\/?p=5068"},"modified":"2026-08-14T11:12:16","modified_gmt":"2026-08-14T14:12:16","slug":"anatel-libera-o-polemico-sistema-anti-spam-da-vivo","status":"publish","type":"post","link":"https:\/\/portalbahianoticia.com.br\/?p=5068","title":{"rendered":"Anatel libera o pol\u00eamico sistema anti-spam da Vivo"},"content":{"rendered":"<figure data-wp-context=\"{\"imageId\":\"6a7f1e8c54bd6\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a7f1e8c54bd6\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"596\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/files.tecnoblog.net\/wp-content\/uploads\/2026\/07\/capa_vivo-anti-spam-1060x596.jpg\" alt=\"\" class=\"wp-image-910618\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vivo Anti Spam causou disc\u00f3rdia no setor de telecomunica\u00e7\u00f5es (ilustra\u00e7\u00e3o: Vitor P\u00e1dua\/Tecnoblog)<\/figcaption><\/figure>\n<details class=\"tb-resumo tb-callout padrao\">\n<summary class=\"tb-callout-titulo\">Resumo<\/summary>\n<div class=\"tb-resumo-topicos tb-callout-texto\">\n<ul>\n<li>A Anatel liberou o sistema anti-spam da Vivo, que \u00e9 gratuito para clientes de p\u00f3s-pago e controle, ap\u00f3s rejeitar pedidos de empresas como a TIM.<\/li>\n<li>O sistema da Vivo filtra chamadas indesejadas antes que elas toquem no telefone, utilizando crit\u00e9rios como volume de chamadas e intera\u00e7\u00e3o manual.<\/li>\n<li>A taxa de erro do sistema \u00e9 de aproximadamente 0,009% por m\u00eas, principalmente devido a inconsist\u00eancias entre a empresa que est\u00e1 ligando e o CNPJ titular do n\u00famero.<\/li>\n<\/ul>\n<\/div>\n<\/details>\n<p class=\"wp-block-paragraph\">A Ag\u00eancia Nacional de Telecomunica\u00e7\u00f5es deu aval para que a Vivo continue oferecendo o servi\u00e7o Vivo Anti Spam, que filtra chamadas indesejadas, para a base de clientes. A Superintend\u00eancia de Competi\u00e7\u00e3o rejeitou pedidos formulados pela TIM e outras empresas do setor. A informa\u00e7\u00e3o foi originalmente divulgada pelo <em><a href=\"https:\/\/teletime.com.br\/14\/08\/2026\/anatel-decide-que-vivo-anti-spam-e-legal-e-recomenda-modelo\/\" target=\"_blank\" class=\"icon-external\">Teletime<\/a><\/em> e confirmada pelo <strong>Tecnoblog<\/strong>. Ao todo, a <a href=\"https:\/\/tecnoblog.net\/noticias\/a-vivo-so-queria-filtrar-o-telemarketing-mas-gerou-uma-baita-polemica-no-setor\/\">Anatel analisou mais de dez reclama\u00e7\u00f5es<\/a>.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/tecnoblog.net\/noticias\/vivo-lanca-anti-spam-para-filtrar-ligacoes-indesejadas-no-celular\/\">O sistema anti-spam da Vivo existe desde dezembro de 2024<\/a> e se diferencia de outras solu\u00e7\u00f5es do mercado porque filtra as chamadas quando elas entram na rede da operadora. O telefone nem toca. Em junho, ele deixou de ser opcional (o chamado <em>opt-in<\/em>) e foi ativado por padr\u00e3o para todos (<em>opt-out<\/em>). A partir da\u00ed, outras empresas do setor \u2013 em especial as donas de call centers \u2013 passaram a se queixar de queda na taxa de completude. Em outras palavras, menos \u201calvos\u201d atendiam \u00e0s liga\u00e7\u00f5es.<\/p>\n<p class=\"wp-block-paragraph\">A reda\u00e7\u00e3o do <strong>Tecnoblog<\/strong> entrou em contato com as entidades citadas. A TIM informou que n\u00e3o ir\u00e1 se pronunciar. O texto ser\u00e1 atualizado conforme chegarem as respostas da Anatel e da Vivo.<\/p>\n<h2 class=\"wp-block-heading\">Como funciona o anti-spam?<\/h2>\n<figure data-wp-context=\"{\"imageId\":\"6a7f1e8c55154\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a7f1e8c55154\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"597\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/files.tecnoblog.net\/wp-content\/uploads\/2024\/12\/vivo-anti-spam-no-celular-foto-thassius-veloso-tecnoblog-img-1-1060x597.jpg\" alt=\"M\u00e3o segurando smartphone, exibindo tela do Vivo Anti Spam\" class=\"wp-image-800489\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vivo Anti Spam no celular (foto: Tha\u0301ssius Veloso\/Tecnoblog)<\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">A Vivo explica no material de divulga\u00e7\u00e3o que o Vivo Anti Spam utiliza um m\u00e9todo inteligente para determinar os chamadores ofensivos, com base no tr\u00e1fego em tempo real. Entre os crit\u00e9rios estaria o volume de chamadas partindo de n\u00fameros espec\u00edficos. Ainda assim, \u00e9 de se notar que a prestadora nunca detalhou as regras de filtragem do servi\u00e7o, que \u00e9 <a href=\"https:\/\/tecnoblog.net\/noticias\/vivo-libera-sistema-anti-spam-gratis-para-todos-veja-como-ativar\/\">oferecido de forma gratuita para os clientes do m\u00f3vel no p\u00f3s-pago e controle<\/a> (pr\u00e9-pago fica de fora).<\/p>\n<p class=\"wp-block-paragraph\"><strong>N\u00f3s tivemos acesso aos esclarecimentos<\/strong> fornecidos pela Vivo \u00e0 Anatel. A operadora explica que a refer\u00eancia t\u00e9cnica seria \u201ca capacidade m\u00e1xima de gera\u00e7\u00e3o de chamadas por um ser humano\u201d. O sistema leva em considera\u00e7\u00e3o a intera\u00e7\u00e3o manual com o terminal, o tempo de processamento na rede, o per\u00edodo m\u00ednimo de toque no destino e o intervalo necess\u00e1rio para reiniciar o processo.<\/p>\n<p class=\"wp-block-paragraph\">O sistema da Vivo tamb\u00e9m considera a taxa de rejei\u00e7\u00e3o \u00e0s chamadas que partem de determinados n\u00fameros, o que a operadora classificou como \u201celementos t\u00e9cnicos e comportamentais\u201d.<\/p>\n<figure data-wp-context=\"{\"imageId\":\"6a7f1e8c5541d\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a7f1e8c5541d\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"664\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/files.tecnoblog.net\/wp-content\/uploads\/2026\/08\/documento_vivo-1060x664.png\" alt=\"\" class=\"wp-image-921502\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vivo defende que sistema n\u00e3o \u00e9 discriminat\u00f3rio (imagem: Everton Favretto\/Tecnoblog)<\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">De acordo com a Vivo, a taxa de erro fica em aproximadamente 0,009% por m\u00eas. Eles se devem principalmente por inconsist\u00eancias entre a empresa que est\u00e1 ligando e o CNPJ titular do n\u00famero.<\/p>\n<p class=\"wp-block-paragraph\">Ainda de acordo com a <strong>nossa apura\u00e7\u00e3o<\/strong>, a decis\u00e3o que veio a p\u00fablico nesta sexta-feira (13) tende a pacificar o setor. A pr\u00f3pria Anatel entende que o modelo usado pela Vivo pode servir de refer\u00eancia para o mercado. A ag\u00eancia reguladora n\u00e3o viu problemas com a ativa\u00e7\u00e3o compuls\u00f3ria do servi\u00e7o<\/p>\n<p><a href=\"https:\/\/tecnoblog.net\/noticias\/anatel-libera-o-polemico-sistema-anti-spam-da-vivo\/\">Anatel libera o pol\u00eamico sistema anti-spam da Vivo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vivo Anti Spam causou disc\u00f3rdia no setor de telecomunica\u00e7\u00f5es (ilustra\u00e7\u00e3o: Vitor P\u00e1dua\/Tecnoblog) Resumo A Anatel liberou o sistema<\/p>\n","protected":false},"author":21,"featured_media":5069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"_links":{"self":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/posts\/5068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5068"}],"version-history":[{"count":0,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/posts\/5068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/media\/5069"}],"wp:attachment":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}