{"id":4822,"date":"2026-08-13T19:12:21","date_gmt":"2026-08-13T22:12:21","guid":{"rendered":"https:\/\/portalbahianoticia.com.br\/?p=4822"},"modified":"2026-08-13T19:12:21","modified_gmt":"2026-08-13T22:12:21","slug":"lg-inaugura-fabrica-de-r-15-bilhao-e-mira-na-competicao-com-brastemp-e-electrolux","status":"publish","type":"post","link":"https:\/\/portalbahianoticia.com.br\/?p=4822","title":{"rendered":"LG inaugura f\u00e1brica de R$ 1,5 bilh\u00e3o e mira na competi\u00e7\u00e3o com Brastemp e Electrolux"},"content":{"rendered":"<figure data-wp-context=\"{\"imageId\":\"6a7e3f1fd28f7\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a7e3f1fd28f7\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"596\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/files.tecnoblog.net\/wp-content\/uploads\/2026\/08\/fabricas-lg-1060x596.jpeg\" alt=\"\" class=\"wp-image-921330\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><figcaption class=\"wp-element-caption\">LG agora conta com f\u00e1brica em Manaus\/AM e Curitiba\/PR (Imagem: Victor Toledo\/Tecnoblog)<\/figcaption><\/figure>\n<details class=\"tb-resumo tb-callout padrao\">\n<summary class=\"tb-callout-titulo\">Resumo<\/summary>\n<div class=\"tb-resumo-topicos tb-callout-texto\"><\/div>\n<\/details>\n<p class=\"wp-block-paragraph\">A LG inaugurou sua segunda f\u00e1brica no Brasil, localizada em Fazenda Rio Grande, na Regi\u00e3o Metropolitana de Curitiba (PR), com foco em linha branca.<\/p>\n<p class=\"wp-block-paragraph\">O <strong>Tecnoblog <\/strong>foi convidado para conhecer, in loco, a planta de 770 mil metros quadrados, fruto de um investimento de R$ 1,5 bilh\u00e3o.<\/p>\n<p class=\"wp-block-paragraph\">Em um primeiro momento, a f\u00e1brica ser\u00e1 respons\u00e1vel por produzir geladeiras duplex bivolt, com o objetivo de reduzir em at\u00e9 80% o tempo log\u00edstico de entrega dos produtos, que antes dependiam de importa\u00e7\u00e3o.<\/p>\n<p class=\"wp-block-paragraph\">A expectativa dos executivos \u00e9 entregar uma geladeira a cada 14 segundos de produ\u00e7\u00e3o, alcan\u00e7ando uma m\u00e9dia de 600 mil unidades ao ano.<\/p>\n<figure data-wp-context=\"{\"imageId\":\"6a7e3f1fd2ecc\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a7e3f1fd2ecc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"731\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/files.tecnoblog.net\/wp-content\/uploads\/2026\/08\/lg-fabrica.png\" alt=\"\" class=\"wp-image-921331\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><figcaption class=\"wp-element-caption\">F\u00e1brica da LG (Imagem: Divulga\u00e7\u00e3o\/LG)<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\">Adapta\u00e7\u00e3o ao mercado brasileiro<\/h2>\n<p class=\"wp-block-paragraph\">A escolha de Fazenda Rio Grande n\u00e3o foi aleat\u00f3ria: a empresa teve acesso a uma s\u00e9rie de incentivos fiscais municipais e estaduais. O evento de inaugura\u00e7\u00e3o contou com a presen\u00e7a do c\u00f4nsul-geral da Cor\u00e9ia do Sul, Jin-weon Chae, e do governador do Paran\u00e1, Ratinho J\u00fanior.<\/p>\n<p class=\"wp-block-paragraph\">Ao iniciar as opera\u00e7\u00f5es no Brasil, a LG adotou a estrat\u00e9gia de \u201ctropicaliza\u00e7\u00e3o\u201d, desenvolvendo produtos voltados para as demandas locais. Os h\u00e1bitos e desafios do consumidor brasileiro foram mapeados durante a concep\u00e7\u00e3o dos refrigeradores, segundo a marca.<\/p>\n<figure data-wp-context=\"{\"imageId\":\"6a7e3f1fd336a\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a7e3f1fd336a\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"596\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/files.tecnoblog.net\/wp-content\/uploads\/2026\/08\/inauguracao-1-1060x596.jpeg\" alt=\"\" class=\"wp-image-921329\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Executivos da LG e convidados durante a inaugura\u00e7\u00e3o da f\u00e1brica no Paran\u00e1 (Imagem: Victor Toledo\/Tecnoblog)<\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Durante a visita, foi poss\u00edvel acompanhar alguns testes de valida\u00e7\u00e3o: garrafas de cerveja foram usadas como term\u00f4metros para medir a efici\u00eancia t\u00e9rmica, enquanto plataformas mec\u00e2nicas simulam o impacto do transporte rodovi\u00e1rio para testar a durabilidade estrutural.<\/p>\n<p class=\"wp-block-paragraph\">A LG tamb\u00e9m testa os refrigeradores a ambientes extremos de temperatura e umidade durante o processo, focando na resist\u00eancia a regi\u00f5es mais \u00famidas do pa\u00eds, nas quais a oxida\u00e7\u00e3o de componentes pode comprometer a vida \u00fatil do eletrodom\u00e9stico.<\/p>\n<p class=\"wp-block-paragraph\">Por motivos de confidencialidade, n\u00e3o foi permitido registrar imagens dos testes em laborat\u00f3rio.<\/p>\n<h2 class=\"wp-block-heading\">Disputa com marcas consolidadas<\/h2>\n<p class=\"wp-block-paragraph\">Marcas como Brastemp (Whirlpool) e Electrolux dominam o mercado brasileiro h\u00e1 d\u00e9cadas. Em entrevista ao <strong>Tecnoblog<\/strong>, a gerente de linha banca, Edianne Menezes, garantiu que a meta \u00e9 introduzir diferenciais competitivos para desafiar esses players.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cNosso objetivo \u00e9 levar tecnologia de ponta ao mercado de massa, trazendo diferenciais como o compressor Inverter e um portf\u00f3lio 100% bivolt, que aumenta a durabilidade do produto frente \u00e0s varia\u00e7\u00f5es da rede el\u00e9trica\u201d, pontua a executiva.<\/p>\n<\/blockquote>\n<figure data-wp-context=\"{\"imageId\":\"6a7e3f1fd4618\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a7e3f1fd4618\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"598\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/files.tecnoblog.net\/wp-content\/uploads\/2026\/08\/geladeiras-lg-1060x598.jpeg\" alt=\"\" class=\"wp-image-921328\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Geladeiras da LG agora t\u00eam produ\u00e7\u00e3o nacional (Imagem: Victor Toledo\/Tecnoblog)<\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Outro destaque \u00e9 a tecnologia DoorCooling, projetada para garantir uma circula\u00e7\u00e3o de ar mais uniforme e evitar pontos de varia\u00e7\u00e3o t\u00e9rmica, combatendo o ressecamento de vegetais no fundo do refrigerador.<\/p>\n<p class=\"wp-block-paragraph\">Com esses e outros atrativos, a LG projeta alcan\u00e7ar 20% de participa\u00e7\u00e3o no mercado brasileiro a m\u00e9dio prazo.<\/p>\n<h2 class=\"wp-block-heading\">Com tecnologias embarcadas, mas ainda sem IA<\/h2>\n<p class=\"wp-block-paragraph\">Os modelos produzidos no Brasil contam com as mesmas tecnologias dos produtos feitos na Cor\u00e9ia do Sul. Al\u00e9m do Door Cooling, existem filtros integrados para purificar o ar interno, reduzir odores e otimizar a conserva\u00e7\u00e3o dos alimentos.<\/p>\n<p class=\"wp-block-paragraph\">Toda a linha ser\u00e1 compat\u00edvel com o aplicativo LG ThinQ, permitindo monitoramento do consumo energ\u00e9tico, ajustes remotos de temperatura e conectividade via Wi-Fi.<\/p>\n<p class=\"wp-block-paragraph\">No entanto, os refrigeradores nacionais ainda saem de f\u00e1brica sem <a href=\"https:\/\/tecnoblog.net\/responde\/o-que-e-inteligencia-artificial\/\">recursos de intelig\u00eancia artificial<\/a>. Atualmente, os \u00fanicos produtos da marca com IA no portf\u00f3lio global s\u00e3o as m\u00e1quinas de lavar, que ainda n\u00e3o t\u00eam fabrica\u00e7\u00e3o confirmada para a planta paranaense.<\/p>\n<p class=\"wp-block-paragraph\">A aus\u00eancia de intelig\u00eancia artificial indica que o foco inicial da f\u00e1brica de Curitiba \u00e9 o volume de produ\u00e7\u00e3o e a competitividade em pre\u00e7o, deixando recursos avan\u00e7ados para um segundo momento.<\/p>\n<p class=\"wp-block-paragraph\"><em>O jornalista Victor Toledo viajou para a Curitiba <a href=\"https:\/\/tecnoblog.net\/politica-editorial\/#h-coberturas-que-envolvem-transporte-e-hospedagem\">a convite<\/a> da LG<\/em><\/p>\n<p class=\"wp-block-paragraph\">\n<p><a href=\"https:\/\/tecnoblog.net\/noticias\/lg-inaugura-fabrica-de-r-15-bilhao-e-mira-na-competicao-com-brastemp-e-electrolux\/\">LG inaugura f\u00e1brica de R$ 1,5 bilh\u00e3o e mira na competi\u00e7\u00e3o com Brastemp e Electrolux<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LG agora conta com f\u00e1brica em Manaus\/AM e Curitiba\/PR (Imagem: Victor Toledo\/Tecnoblog) Resumo A LG inaugurou sua segunda<\/p>\n","protected":false},"author":24,"featured_media":4823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"_links":{"self":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/posts\/4822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4822"}],"version-history":[{"count":0,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/posts\/4822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/media\/4823"}],"wp:attachment":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}