{"id":4714,"date":"2026-08-13T15:12:10","date_gmt":"2026-08-13T18:12:10","guid":{"rendered":"https:\/\/portalbahianoticia.com.br\/?p=4714"},"modified":"2026-08-13T15:12:10","modified_gmt":"2026-08-13T18:12:10","slug":"adblock-desiste-da-briga-contra-os-anuncios-no-facebook","status":"publish","type":"post","link":"https:\/\/portalbahianoticia.com.br\/?p=4714","title":{"rendered":"Adblock desiste da briga contra os an\u00fancios no Facebook"},"content":{"rendered":"<figure data-wp-context=\"{\"imageId\":\"6a7e08ccab5f0\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a7e08ccab5f0\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"596\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/files.tecnoblog.net\/wp-content\/uploads\/2026\/08\/capa-ublock-origin-2-1060x596.jpg\" alt=\"\" class=\"wp-image-921161\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><figcaption class=\"wp-element-caption\">uBlock Origin n\u00e3o vai mais dedicar esfor\u00e7os para an\u00fancios no Facebook (arte: Vitor P\u00e1dua\/Tecnoblog)<\/figcaption><\/figure>\n<details class=\"tb-resumo tb-callout padrao\">\n<summary class=\"tb-callout-titulo\">Resumo<\/summary>\n<div class=\"tb-resumo-topicos tb-callout-texto\">\n<ul>\n<li>O uBlock Origin, uma extens\u00e3o de bloqueador de an\u00fancios, decidiu parar de atualizar as listas de filtragem para o Facebook devido \u00e0s constantes mudan\u00e7as feitas pela Meta para dificultar a identifica\u00e7\u00e3o de publicidade.<\/li>\n<li>Segundo os desenvolvedores, Meta modifica continuamente a estrutura das p\u00e1ginas do Facebook para driblar bloqueadores.<\/li>\n<li>A decis\u00e3o do uBlock Origin ocorre em um momento em que a Meta est\u00e1 sofrendo press\u00e3o de reguladores e entidades de prote\u00e7\u00e3o digital.<\/li>\n<\/ul>\n<\/div>\n<\/details>\n<p class=\"wp-block-paragraph\">O uBlock Origin decidiu encerrar o bloqueio de an\u00fancios no Facebook. A medida foi adotada ap\u00f3s \u201canos\u201d de tentativas para acompanhar as mudan\u00e7as feitas pela Meta para dificultar a identifica\u00e7\u00e3o de publicidade digital, segundo a equipe por tr\u00e1s da ferramenta.<\/p>\n<p class=\"wp-block-paragraph\">Um membro do projeto confirmou que a Meta modifica continuamente a estrutura das p\u00e1ginas do Facebook <a href=\"https:\/\/www.reddit.com\/r\/uBlockOrigin\/comments\/1vgcjg5\/about_disgusting_facebook_devs\/?solution=f31937ea74ab9bb1f31937ea74ab9bb1&#038;js_challenge=1&#038;token=7afd7253fec22262ff1c52b1703fe9ecad3dbbd0ac52e0093a9dfa214183363d&#038;jsc_orig_r=\" target=\"_blank\" class=\"icon-external\">para driblar bloqueadores<\/a>. Por isso, o projeto, formato em grande parte por desenvolvedores volunt\u00e1rios, <a href=\"https:\/\/www.neowin.net\/news\/facebook-ads-are-so-hard-to-block-that-ublock-origin-stopped-filtering-them\/\" target=\"_blank\" class=\"icon-external\">n\u00e3o priorizar\u00e1 mais o a rede social<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">A mudan\u00e7a n\u00e3o significa que a ferramenta de <a href=\"https:\/\/tecnoblog.net\/responde\/o-que-e-adblock\/\">adblock<\/a> deixar\u00e1 de funcionar como um todo, nem que todos os an\u00fancios do Facebook passar\u00e3o automaticamente a aparecer para os usu\u00e1rios.<\/p>\n<h2 class=\"wp-block-heading\">Meta dificulta filtros no Facebook<\/h2>\n<figure data-wp-context=\"{\"imageId\":\"6a7e08ccabcef\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a7e08ccabcef\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"596\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/files.tecnoblog.net\/wp-content\/uploads\/2022\/11\/facebook-capa-3-nov-2022-1060x596.png\" alt=\"Telas do Facebook\" class=\"wp-image-656212\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Meta estaria dificultando a leitura dos an\u00fancios pelas extens\u00f5es (Imagem: Vitor P\u00e1dua\/Tecnoblog)<\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">O embate entre o Facebook e bloqueadores de an\u00fancios n\u00e3o \u00e9 novo. De acordo com o <em>Neowin<\/em>, a Meta usou, nos \u00faltimos anos, t\u00e9cnicas para tornar a leitura dos an\u00fancios mais dif\u00edcil pelas extens\u00f5es de navegador.  O uBlock Origin, por exemplo, oferece vers\u00f5es para Google Chrome, Firefox, Microsoft Edge e Opera.<\/p>\n<p class=\"wp-block-paragraph\">Uma das estrat\u00e9gias \u00e9 a fragmenta\u00e7\u00e3o de termos como \u201cPatrocinado\u201d, dividindo a palavra em letras separadas dentro do c\u00f3digo da p\u00e1gina. Outra medida seria a inclus\u00e3o de caracteres falsos e mudan\u00e7as aleat\u00f3rias na ordem das letras no c\u00f3digo-fonte.<\/p>\n<p class=\"wp-block-paragraph\">Um desenvolvedor afirmou no f\u00f3rum do projeto que a Meta monitora projetos open-source para criar contramedidas. O resultado, segundo os mantenedores, foi uma guerra de c\u00f3digo que exigia novas adapta\u00e7\u00f5es a cada corre\u00e7\u00e3o.<\/p>\n<h2 class=\"wp-block-heading\">Extens\u00e3o aceitar\u00e1 contribui\u00e7\u00f5es<\/h2>\n<p class=\"wp-block-paragraph\">Com a decis\u00e3o, os desenvolvedores principais n\u00e3o v\u00e3o mais atualizar as listas oficiais de filtragem do Facebook. O uBlock Origin continuar\u00e1 aceitando contribui\u00e7\u00f5es volunt\u00e1rias enviadas por usu\u00e1rios externos. <\/p>\n<p class=\"wp-block-paragraph\">A extens\u00e3o j\u00e1 <a href=\"https:\/\/tecnoblog.net\/noticias\/google-chrome-deve-acabar-com-ublock-origin\/\">deixou de funcionar no Google Chrome<\/a> ap\u00f3s a migra\u00e7\u00e3o definitiva para o padr\u00e3o Manifest V3, enquanto a Microsoft definiu um cronograma para encerrar o suporte no Edge. O bloqueador <a href=\"https:\/\/tecnoblog.net\/noticias\/navegadores-confirmam-que-ublock-origin-continua-ativo\/\">ainda funciona normalmente em navegadores como Mozilla Firefox e Brave<\/a>.<\/p>\n<h2 class=\"wp-block-heading\">Meta Ads sob press\u00e3o<\/h2>\n<figure data-wp-context=\"{\"imageId\":\"6a7e08ccac2ef\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a7e08ccac2ef\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"596\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/files.tecnoblog.net\/wp-content\/uploads\/2024\/08\/o-que-sao-os-anuncios-da-meta-1060x596.png\" alt=\"Imagem mostra exemplos de an\u00fancios patrocinados do Meta Ads\" class=\"wp-image-779987\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Meta Ads \u00e9 alvo de cr\u00edticas por permitir conte\u00fado impr\u00f3prio em an\u00fancios (Imagem: Reprodu\u00e7\u00e3o \/ Meta)<\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Apesar de serem associados principalmente a quem quer navegar sem interrup\u00e7\u00f5es publicit\u00e1rias, bloqueadores de an\u00fancios tamb\u00e9m s\u00e3o usados por pessoas que buscam evitar determinados tipos de publicidade, como jogos de azar. A decis\u00e3o do uBlock Origin, portanto, ocorre em um momento em que a supervis\u00e3o da Meta sobre os an\u00fancios vem sendo questionada por reguladores e entidades de prote\u00e7\u00e3o digital.<\/p>\n<p class=\"wp-block-paragraph\">Em janeiro, a Comiss\u00e3o de Jogos do Reino Unido acusou a empresa de <a href=\"https:\/\/www.reuters.com\/business\/media-telecom\/meta-turning-blind-eye-illegal-gambling-ads-uk-gambling-commission-says-2026-01-19\/\" target=\"_blank\" class=\"icon-external\">permitir a circula\u00e7\u00e3o de an\u00fancios de cassinos<\/a> online ilegais no Facebook e no Instagram. Muitas dessas pe\u00e7as usavam a express\u00e3o \u201cNot on GamStop\u201d, em refer\u00eancia ao sistema brit\u00e2nico de autoexclus\u00e3o para apostadores.<\/p>\n<p class=\"wp-block-paragraph\">Mais recentemente, uma investiga\u00e7\u00e3o apontou que a <a href=\"https:\/\/www.wired.com\/story\/meta-ran-ads-that-contained-ai-generated-child-sexual-abuse-imagery\/\" target=\"_blank\" class=\"icon-external\">Meta aprovou an\u00fancios pagos com material expl\u00edcito<\/a> de abuso sexual infantil gerado por IA e links para aplicativos de nudez for\u00e7ada. As publicidades estavam no Facebook, Instagram, Messenger e Threads. A empresa removeu o conte\u00fado ap\u00f3s ser notificada.<\/p>\n<p class=\"wp-block-paragraph\">\n<p><a href=\"https:\/\/tecnoblog.net\/noticias\/adblock-desiste-da-briga-contra-os-anuncios-no-facebook\/\">Adblock desiste da briga contra os an\u00fancios no Facebook<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>uBlock Origin n\u00e3o vai mais dedicar esfor\u00e7os para an\u00fancios no Facebook (arte: Vitor P\u00e1dua\/Tecnoblog) Resumo O uBlock Origin,<\/p>\n","protected":false},"author":17,"featured_media":4715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"_links":{"self":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/posts\/4714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4714"}],"version-history":[{"count":0,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/posts\/4714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/media\/4715"}],"wp:attachment":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}