{"id":3423,"date":"2026-08-10T15:12:15","date_gmt":"2026-08-10T18:12:15","guid":{"rendered":"https:\/\/portalbahianoticia.com.br\/?p=3423"},"modified":"2026-08-10T15:12:15","modified_gmt":"2026-08-10T18:12:15","slug":"brasil-da-mais-um-passo-para-vender-remedios-no-ifood-e-outros-apps","status":"publish","type":"post","link":"https:\/\/portalbahianoticia.com.br\/?p=3423","title":{"rendered":"Brasil d\u00e1 mais um passo para vender rem\u00e9dios no iFood e outros apps"},"content":{"rendered":"<figure data-wp-context=\"{\"imageId\":\"6a7a122fc8ff5\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a7a122fc8ff5\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"596\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/files.tecnoblog.net\/wp-content\/uploads\/2022\/05\/ifood_capa-2_tb-1060x596.png\" alt=\"Ilustra\u00e7\u00e3o com a marca do iFood e uma moto vista de tr\u00e1s, com destaque para o ba\u00fa\" class=\"wp-image-624383\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ag\u00eancia revogou medidas que proibiam apps e marketplaces de vender rem\u00e9dios (ilustra\u00e7\u00e3o: Vitor P\u00e1dua\/Tecnoblog)<\/figcaption><\/figure>\n<details class=\"tb-resumo tb-callout padrao\">\n<summary class=\"tb-callout-titulo\">Resumo<\/summary>\n<div class=\"tb-resumo-topicos tb-callout-texto\">\n<ul>\n<li>A Anvisa revogou as medidas que proibiam a comercializa\u00e7\u00e3o, distribui\u00e7\u00e3o e propaganda de medicamentos em plataformas digitais e aplicativos, como iFood e Mercado Livre.<\/li>\n<li>A decis\u00e3o acompanha a entrada em vigor da Lei n\u00ba 15.357\/2026, que alterou regras para o com\u00e9rcio farmac\u00eautico no pa\u00eds, mas n\u00e3o \u00e9 uma autoriza\u00e7\u00e3o autom\u00e1tica de venda de medicamentos.<\/li>\n<li>A lei permite a instala\u00e7\u00e3o de farm\u00e1cias em supermercados, desde que o espa\u00e7o seja delimitado e exclusivo para a atividade farmac\u00eautica, e pro\u00edbe a exposi\u00e7\u00e3o de medicamentos em \u00e1reas abertas.<\/li>\n<\/ul>\n<\/div>\n<\/details>\n<p class=\"wp-block-paragraph\">A Anvisa revogou as medidas preventivas que proibiam a comercializa\u00e7\u00e3o, a distribui\u00e7\u00e3o ou a propaganda de medicamentos em plataformas digitais e aplicativos. As resolu\u00e7\u00f5es foram publicadas nesta segunda-feira (10\/08) no Di\u00e1rio Oficial da Uni\u00e3o e atingem empresas como iFood, Rappi, Mercado Livre e Americanas. <\/p>\n<p class=\"wp-block-paragraph\">No caso de iFood e Rappi, a <a href=\"https:\/\/g1.globo.com\/saude\/noticia\/2026\/08\/10\/anvisa-libera-entrega-de-medicamentos-por-aplicativos.ghtml\" target=\"_blank\" class=\"icon-external\">Anvisa revogou proibi\u00e7\u00f5es<\/a> que envolviam comercializa\u00e7\u00e3o, distribui\u00e7\u00e3o e propaganda de medicamentos. Para os marketplaces, as restri\u00e7\u00f5es retiradas se concentram na comercializa\u00e7\u00e3o e propaganda. <\/p>\n<p class=\"wp-block-paragraph\">A decis\u00e3o acompanha a entrada em vigor da <a href=\"https:\/\/www2.camara.leg.br\/legin\/fed\/lei\/2026\/lei-15357-20-marco-2026-798834-publicacaooriginal-178528-pl.html\" target=\"_blank\" class=\"icon-external\">Lei n\u00ba 15.357\/2026<\/a>, sancionada em mar\u00e7o, que alterou regras definidas previamente pela Lei n\u00ba 5.991, de 1973, para o com\u00e9rcio farmac\u00eautico no pa\u00eds.<\/p>\n<p class=\"wp-block-paragraph\">A revoga\u00e7\u00e3o ainda \u00e9 s\u00f3 mais um passo para que medicamentos possam, eventualmente, aparecer nas plataformas digitais. Ela n\u00e3o \u00e9 uma autoriza\u00e7\u00e3o autom\u00e1tica de venda e \u201cest\u00e1 condicionada \u00e0 regulamenta\u00e7\u00e3o que ainda ser\u00e1 editada\u201d.<\/p>\n<h2 class=\"wp-block-heading\">Mercado Livre preparou opera\u00e7\u00e3o pr\u00f3pria<\/h2>\n<figure data-wp-context=\"{\"imageId\":\"6a7a122fc9542\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a7a122fc9542\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"596\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/files.tecnoblog.net\/wp-content\/uploads\/2024\/08\/capa-meli_2-1060x596.png\" alt=\"Marca do Mercado Livre cercada por moedas douradas\" class=\"wp-image-780718\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mercado Livre lan\u00e7ou Mercado Livre Farma em mar\u00e7o (ilustra\u00e7\u00e3o: Vitor P\u00e1dua\/Tecnoblog)<\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Antes mesmo da san\u00e7\u00e3o da lei 15.357, o Mercado Livre j\u00e1 vinha estruturando a entrada no mercado farmac\u00eautico <a href=\"https:\/\/tecnoblog.net\/noticias\/mercado-livre-quer-virar-farmacia-e-vender-remedios-online\/\">por meio da compra da Cuidamos Farma<\/a>, nome empresarial da farm\u00e1cia Target. A aquisi\u00e7\u00e3o foi feita pela K2I, empresa ligada ao grupo, e aprovada sem restri\u00e7\u00f5es pelo Cade em setembro de 2025.<\/p>\n<p class=\"wp-block-paragraph\">A empresa <a href=\"https:\/\/www1.folha.uol.com.br\/mercado\/2026\/03\/mercado-livre-comeca-a-vender-medicamentos-em-sao-paulo.shtml\" target=\"_blank\" class=\"icon-external\">lan\u00e7ou o Mercado Livre Farma<\/a> em mar\u00e7o deste ano, mesmo ap\u00f3s contesta\u00e7\u00f5es \u00e0 aprova\u00e7\u00e3o dada pelo Cade, de acordo com a <em>Folha de S\u00e3o Paulo<\/em>.<\/p>\n<p class=\"wp-block-paragraph\">Por enquanto, o servi\u00e7o ainda \u00e9 restrito a algumas regi\u00f5es da capital paulista e os produtos saem do esoque de farm\u00e1cias f\u00edsicas da rede \u2014 assim como seria comprar um rem\u00e9dio pelo site de alguma drogaria. Vendedores comuns e lojistas terceirizados continuam impedidos de anunciar rem\u00e9dios no marketplace.<\/p>\n<p class=\"wp-block-paragraph\">A opera\u00e7\u00e3o foi contestada pela Associa\u00e7\u00e3o Brasileira de Redes de Farm\u00e1cias e Drogarias (Abrafarma), que cobra da ag\u00eancia a fiscaliza\u00e7\u00e3o e regulamenta\u00e7\u00e3o espec\u00edfica para marketplaces na \u00e1rea da sa\u00fade, o que deve ser feito antes que as plataformas iniciem as vendas dos medicamentos. <\/p>\n<h2 class=\"wp-block-heading\">O que mais mudou com nova lei?<\/h2>\n<figure data-wp-context=\"{\"imageId\":\"6a7a122fc98e0\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a7a122fc98e0\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"596\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/files.tecnoblog.net\/wp-content\/uploads\/2021\/08\/remedios-1060x596.jpg\" alt=\"Grupo pr\u00f3-cloroquina e ivermectina tenta pautar o debate p\u00fablico no Twitter (Imagem: Ag\u00eancia Bori\/Divulga\u00e7\u00e3o)\" class=\"wp-image-473557\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Lei tamb\u00e9m alterou proibi\u00e7\u00f5es para lojas f\u00edsicas (Imagem: Ag\u00eancia Bori\/Divulga\u00e7\u00e3o)<\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Al\u00e9m de permitir que plataformas digitais ofere\u00e7am os produtos, a legisla\u00e7\u00e3o inclui:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Farm\u00e1cias em supermercados<\/strong>: a lei passou a permitir a instala\u00e7\u00e3o de farm\u00e1cias e drogarias dentro da \u00e1rea de vendas de supermercados, exigindo que o espa\u00e7o seja delimitado e exclusivo para a atividade farmac\u00eautica, seguindo as regras de vigil\u00e2ncia sanit\u00e1ria e supervis\u00e3o que j\u00e1 existem<\/li>\n<li><strong>Proibi\u00e7\u00e3o de g\u00f4ndolas abertas e livres<\/strong>: pro\u00edbe a exposi\u00e7\u00e3o de medicamentos em bancadas, estandes ou g\u00f4ndolas externas comunic\u00e1veis com as demais \u00e1reas do supermercado<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">\n<p class=\"wp-block-paragraph\">\n<p><a href=\"https:\/\/tecnoblog.net\/noticias\/brasil-da-mais-um-passo-para-vender-remedios-no-ifood-e-outros-apps\/\">Brasil d\u00e1 mais um passo para vender rem\u00e9dios no iFood e outros apps<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ag\u00eancia revogou medidas que proibiam apps e marketplaces de vender rem\u00e9dios (ilustra\u00e7\u00e3o: Vitor P\u00e1dua\/Tecnoblog) Resumo A Anvisa revogou<\/p>\n","protected":false},"author":17,"featured_media":3424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"_links":{"self":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/posts\/3423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3423"}],"version-history":[{"count":0,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/posts\/3423\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/media\/3424"}],"wp:attachment":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}