{"id":10406,"date":"2026-08-28T15:12:14","date_gmt":"2026-08-28T18:12:14","guid":{"rendered":"https:\/\/portalbahianoticia.com.br\/?p=10406"},"modified":"2026-08-28T15:12:14","modified_gmt":"2026-08-28T18:12:14","slug":"apple-tv-sofre-reajuste-e-fica-ate-27-mais-caro-no-brasil","status":"publish","type":"post","link":"https:\/\/portalbahianoticia.com.br\/?p=10406","title":{"rendered":"Apple TV sofre reajuste e fica at\u00e9 27% mais caro no Brasil"},"content":{"rendered":"<figure data-wp-context=\"{\"imageId\":\"6a91cc02daa66\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a91cc02daa66\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"597\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/files.tecnoblog.net\/wp-content\/uploads\/2025\/01\/20250103_072006-1060x597.jpg\" alt=\"Televis\u00e3o smart exibe a thumbnail da s\u00e9rie Ruptura, da Apple TV+. Na parte inferior direita, a marca d'\u00e1gua do \"tecnoblog\".\" class=\"wp-image-801938\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Apple TV tem Ruptura e outras s\u00e9ries de destaque (foto: Th\u00e1ssius Veloso\/Tecnoblog)<\/figcaption><\/figure>\n<details class=\"tb-resumo tb-callout padrao\">\n<summary class=\"tb-callout-titulo\">Resumo<\/summary>\n<div class=\"tb-resumo-topicos tb-callout-texto\">\n<ul>\n<li>A Apple reajustou os pre\u00e7os das assinaturas do Apple TV e do pacote Apple One; o plano mensal do Apple TV subiu para R$ 35 no Brasil e US$ 14,99 nos EUA.<\/li>\n<li>O pacote Apple One Individual, que inclui Apple TV, Apple Music, Apple Arcade e iCloud, agora custa R$ 48 mensais.<\/li>\n<li>O aumento reflete a estrat\u00e9gia da Apple de expandir o cat\u00e1logo com transmiss\u00f5es ao vivo de esportes e produ\u00e7\u00f5es originais.<\/li>\n<\/ul>\n<\/div>\n<\/details>\n<p class=\"wp-block-paragraph\">A Apple aumentou o pre\u00e7o da assinatura do Apple TV no Brasil. O servi\u00e7o de streaming custava R$ 29,90 por m\u00eas, mas passa a cobrar R$ 34,90 nesta sexta-feira (28\/08) \u2014 um reajuste de 17%. A modalidade anual do Apple TV tamb\u00e9m ficou mais cara: o pre\u00e7o passou de R$ 220 para R$ 279 por ano, um reajuste de aproximadamente 27%.<\/p>\n<p class=\"wp-block-paragraph\">O aumento atinge outros mercados, como os Estados Unidos. Por l\u00e1, <a href=\"https:\/\/9to5mac.com\/2026\/08\/28\/apple-announces-price-increase-for-apple-tv-and-apple-one-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"icon-external\">a mensalidade do streaming de v\u00eddeo<\/a> avan\u00e7ou de US$ 12,99 para US$ 14,99 (cerca de R$ 82 na convers\u00e3o direta). Para os consumidores norte-americanos que optam pelo pagamento anual, o custo saltou de US$ 99 para US$ 119 (R$ 650). Vale lembrar que, no fim do ano passado, a <a href=\"https:\/\/tecnoblog.net\/noticias\/apple-tv-passa-a-se-chamar-apenas-apple-tv\/\">Apple mudou o nome do servi\u00e7o<\/a> e removeu o sinal de \u201c+\u201d.<\/p>\n<h2 class=\"wp-block-heading\">Apple One Individual tamb\u00e9m subiu<\/h2>\n<p class=\"wp-block-paragraph\">O plano individual do Apple One tamb\u00e9m ficou mais caro e passou de R$ 42,90 para R$ 47,90 mensais, apenas <a href=\"https:\/\/tecnoblog.net\/noticias\/apple-music-e-apple-one-ficam-mais-caros-no-brasil-veja-os-novos-precos\/\">um m\u00eas ap\u00f3s o \u00faltimo reajuste<\/a>, que afetou as outras categorias do Apple One e ocorreu junto com o aumento do Apple Music. Em solo estadunidense, a mesma modalidade subiu de US$ 19,95 para US$ 21,95 por m\u00eas (em torno de R$ 120).<\/p>\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/tecnoblog.net\/responde\/o-que-e-apple-one\/\">Apple One Individual<\/a> re\u00fane a assinatura do Apple TV, o streaming de m\u00fasica Apple Music, o cat\u00e1logo de jogos Apple Arcade e oferece mais espa\u00e7o de armazenamento no iCloud. Os comparativos dos antigos e novos pre\u00e7os s\u00e3o os seguintes:<\/p>\n<figure class=\"wp-block-table\">\n<div class=\"tb-table\">\n<table class=\"has-fixed-layout\">\n<thead>\n<tr>\n<th class=\"has-text-align-center\" data-align=\"center\"><\/th>\n<th class=\"has-text-align-center\" data-align=\"center\">Pre\u00e7o mensal antigo<\/th>\n<th class=\"has-text-align-center\" data-align=\"center\">Pre\u00e7o mensal novo<\/th>\n<th class=\"has-text-align-center\" data-align=\"center\">Pre\u00e7o anual antigo<\/th>\n<th class=\"has-text-align-center\" data-align=\"center\">Pre\u00e7o anual novo<\/th>\n<th class=\"has-text-align-center\" data-align=\"center\">% de aumento no m\u00eas<\/th>\n<th class=\"has-text-align-center\" data-align=\"center\">% de aumento no ano<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"has-text-align-center\" data-align=\"center\"><strong>Apple TV<\/strong><\/td>\n<td class=\"has-text-align-center\" data-align=\"center\">R$ 29,90<\/td>\n<td class=\"has-text-align-center\" data-align=\"center\">R$ 34,90<\/td>\n<td class=\"has-text-align-center\" data-align=\"center\">R$ 220 <\/td>\n<td class=\"has-text-align-center\" data-align=\"center\">R$ 279<\/td>\n<td class=\"has-text-align-center\" data-align=\"center\">17%<\/td>\n<td class=\"has-text-align-center\" data-align=\"center\">27%<\/td>\n<\/tr>\n<tr>\n<td class=\"has-text-align-center\" data-align=\"center\"><strong>Apple One Individual<\/strong><\/td>\n<td class=\"has-text-align-center\" data-align=\"center\">R$ 42,90<\/td>\n<td class=\"has-text-align-center\" data-align=\"center\">R$ 47,90<\/td>\n<td class=\"has-text-align-center\" data-align=\"center\">\u2013<\/td>\n<td class=\"has-text-align-center\" data-align=\"center\">\u2013<\/td>\n<td class=\"has-text-align-center\" data-align=\"center\">12%<\/td>\n<td class=\"has-text-align-center\" data-align=\"center\">\u2013<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/figure>\n<p class=\"wp-block-paragraph\">Segundo a empresa, a base de usu\u00e1rios com assinaturas ativas no Brasil e no exterior, n\u00e3o ser\u00e1 cobrada com o novo valor de imediato. Em comunicado, a Apple informou que todos os clientes atuais ser\u00e3o notificados por e-mail com aproximadamente 30 dias de anteced\u00eancia antes que a fatura seguinte seja processada com o pre\u00e7o atualizado. <\/p>\n<h2 class=\"wp-block-heading\">O que motivou o aumento?<\/h2>\n<figure data-wp-context=\"{\"imageId\":\"6a91cc02db53e\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a91cc02db53e\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"596\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/files.tecnoblog.net\/wp-content\/uploads\/2022\/04\/apple_capa-5-1060x596.jpg\" alt=\"Arte com o logotipo da Apple em diferentes gradientes de cores, incluindo tons de azul, roxo, rosa, laranja e amarelo, sobre um fundo preto. Os logos est\u00e3o levemente inclinados, criando uma sensa\u00e7\u00e3o de movimento. Na parte inferior direita, est\u00e1 o logotipo do \"Tecnoblog\".\" class=\"wp-image-620436\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\"><br \/>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg><br \/>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Plano mensal do Apple TV passa a custar R$ 34,90 no Brasil (ilustra\u00e7\u00e3o: Vitor P\u00e1dua\/Tecnoblog)<\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">A eleva\u00e7\u00e3o reflete a estrat\u00e9gia da gigante de tecnologia de expandir o cat\u00e1logo com transmiss\u00f5es ao vivo de esportes e projetos de grande porte. Em outubro do ano passado, a Apple fechou um contrato de exclusividade para transmitir as corridas da F\u00f3rmula 1 nos Estados Unidos, integrando todas as etapas ao cat\u00e1logo sem exigir cobran\u00e7as adicionais dos assinantes.<\/p>\n<p class=\"wp-block-paragraph\">No in\u00edcio deste ano, a companhia tamb\u00e9m incorporou a cobertura completa da Major League Soccer (MLS) diretamente ao plano tradicional do Apple TV. Anteriormente, os torcedores precisavam contratar o passe avulso MLS Season Pass para acompanhar os jogos da liga de futebol. A inclus\u00e3o desses dois grandes torneios esportivos na assinatura padr\u00e3o elevou consideravelmente os custos de opera\u00e7\u00e3o do servi\u00e7o.<\/p>\n<p><a href=\"https:\/\/tecnoblog.net\/noticias\/apple-tv-sofre-reajuste-e-fica-ate-27-mais-caro-no-brasil\/\">Apple TV sofre reajuste e fica at\u00e9 27% mais caro no Brasil<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple TV tem Ruptura e outras s\u00e9ries de destaque (foto: Th\u00e1ssius Veloso\/Tecnoblog) Resumo A Apple reajustou os pre\u00e7os<\/p>\n","protected":false},"author":20,"featured_media":10407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"_links":{"self":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/posts\/10406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10406"}],"version-history":[{"count":0,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/posts\/10406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=\/wp\/v2\/media\/10407"}],"wp:attachment":[{"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portalbahianoticia.com.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}